Campaign & Content Marketing Manager

ProofID is a leading Identity and Access Management (IAM) specialist. With a global presence, UK HQ and offices in the US, we help organizations effectively manage their digital identities. Our extensive experience with top IAM software vendors enables us to deliver unmatched value as a trusted partner for identity management programs.

At ProofID, our mission is clear - we strive to provide pain-free, secure, and seamless digital user experiences for our clients. Whether it's addressing legacy systems, compliance issues, or M&A transitions, our team has the expertise to navigate complex projects and ensure smooth implementations.

With over 100 employees worldwide, we still maintain a close-knit culture. Join us at ProofID and be part of an exciting journey towards revolutionising identity management while working alongside world-leading customers.

Overview

The Campaign & Content Marketing Manager at ProofID is responsible for driving demand generation and brand awareness through strategic marketing campaigns and compelling content. This role is a critical part of the marketing team, ensuring ProofID’s messaging resonates with target audiences, supports lead generation, and drives pipeline growth. The ideal candidate is both a creative storyteller and a data-driven marketer who can develop, execute, and optimise multi-channel campaigns while producing high-quality content for various platforms.

Key Responsibilities:

1. Campaign Management & Demand Generation

• Plan, execute, and optimise multi-channel marketing campaigns (email, digital, LinkedIn sponsored ads, social) to drive lead generation and pipeline growth.
  
• Develop account-based marketing (ABM) strategies to engage key accounts in target vertical markets.
  
• Align campaigns with SDRs and sales teams, ensuring a seamless lead handoff process.
  
• Monitor and report on campaign performance, providing insights and recommendations for improvement.
  

2. Content Marketing & Thought Leadership

• Develop high-quality blogs, case studies and whitepapers that position ProofID as a thought leader in identity security.
  
• Create engaging content for website, social media, and email marketing, ensuring alignment with ProofID’s brand voice.
  
• Repurpose long-form content into social media snippets, video scripts, and sales enablement materials.
  
• Optimise content for SEO and conversion, working closely with the digital marketing team.
  

3. Email & Nurture Marketing

• Develop targeted email marketing sequences to nurture leads and drive conversions.
  
• Manage marketing automation workflows in HubSpot, ensuring the right messages reach the right audience at the right time.
  
• Collaborate with SDRs to create follow-up sequences for inbound and event-generated leads.
  

4. SDR Enablement & Sales Support

• Develop and maintain call scripts, objection handling guides, and outreach messaging for SDRs.
  
• Create email templates and sequences for SDR outreach, ensuring consistency in messaging.
  
• Work closely with SDRs to refine messaging based on performance and feedback.
  
• Provide training and resources to help SDRs improve engagement and conversion rates.
  

5. Partner & Event Support

• Support co-marketing initiatives with partners like SailPoint and Ping Identity, aligning messaging and joint campaign efforts.
  
• Assist in promoting and driving attendance for webinars, executive roundtables, and industry events.
  
• Work with the Field Marketing team to ensure event-generated leads are nurtured effectively.
  

Key Skills & Experience:

• 3+ years of experience in B2B marketing, preferably in a tech, cybersecurity, or SaaS environment.
  
• Strong background in campaign execution, content marketing, and lead generation.
  
• Proficiency in HubSpot (or similar CRM), LinkedIn Sales Navigator, and email automation tools.
  
• Excellent writing and storytelling skills with a clear understanding of B2B buyer journeys.
  
• Experience in SEO, LinkedIn advertising, and performance analytics.
  
• Ability to manage multiple projects and collaborate across teams in a fast-paced, growing company.
  

Our Values:

• WE DO GREAT WORK WE VALUE OUR CUSTOMERS
  
• WE SUPPORT OUR COLLEAGUES WE ARE CURIOUS
  

ProofID is an equal opportunity employer. We do not discriminate based on sex, gender identity, ethnicity, religion, sexual orientation,neurodiversity, disability or any other protected basis because we believe the best and brightest come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.